Don’t Be Fooled: Understanding Deepfakes and How to Protect Yourself
Technology continues to evolve — and so do the tactics scammers use to deceive consumers. One of the fastest-growing threats today involves deepfakes: highly realistic fake videos, images, and voice recordings created using artificial intelligence (AI).
At Manasquan Bank, we want to help you stay informed and protected against emerging forms of fraud.
What Is a Deepfake?
A deepfake is digitally manipulated media designed to make it appear as though someone said or did something they never actually did.
These scams can take many forms, including:
- A video of a public figure promoting a fake investment opportunity
- A phone call or voicemail that sounds like a family member, coworker, or trusted professional asking for money
- A video call from someone appearing to represent your bank or another familiar organization
Because AI technology can closely mimic real voices and appearances, deepfakes can be extremely convincing.
Why Deepfakes Are Dangerous
Fraudsters use deepfakes to create trust and urgency — often pressuring victims into sharing personal information or sending money before they have time to think critically.
In banking-related scams, this may look like:
- A “bank representative” asking you to verify account information over video or phone
- A fake voicemail claiming to be from your financial advisor or employer
- A fraudulent investment advertisement featuring a celebrity or public official endorsement
Deepfake scams are designed to manipulate emotions and lower your guard.
How to Spot a Deepfake
While deepfake technology is becoming more advanced, there are still warning signs to watch for:
- Unnatural facial movements or expressions
Lip movements may appear slightly delayed or unnatural, and blinking can seem irregular. - Distorted or robotic audio
Voices may sound flat, inconsistent, or contain unusual background noise. - Urgent or unusual requests
Requests involving money transfers, gift cards, passwords, or sensitive information should always be treated cautiously. - Promises that sound too good to be true
Exclusive investment opportunities or guaranteed profits are common scam tactics.
If something feels unusual or out of character, pause and verify before taking action.
How to Protect Yourself
Verify Before You Trust
If someone claims to represent Manasquan Bank or another trusted organization, end the conversation and contact the organization directly using a verified phone number or website.
Never Share Sensitive Information
Do not provide passwords, account numbers, debit card details, or one-time verification codes through email, text message, social media, or unsolicited phone calls.
Slow Down
Scammers rely on panic and urgency. Taking a moment to think can help you avoid becoming a victim.
Be Careful with Links and Attachments
Only click links or download files from trusted and verified sources.
If You Think You’ve Been Targeted
If you receive a suspicious call, message, video, or voicemail claiming to be from Manasquan Bank, do not respond or engage.
Instead, contact us immediately at (844) 626-2265 or visit your local branch for assistance.
You can also report suspected fraud to:
- Federal Trade Commission (FTC): ReportFraud.ftc.gov
- FBI Internet Crime Complaint Center: ic3.gov
Stay Alert. Stay Protected.
As scams become more sophisticated, awareness is one of your best defenses. Manasquan Bank remains committed to helping protect your information and providing resources to help you recognize evolving fraud threats.
