When Manasquan Bank named Kathie Adams to the newly created management position of Business Development Manager & Product Service Specialist; she figured she would be spending most of her time attracting new clients.
It turns out most of the business she is developing is relationship management services on behalf of Manasquan Bank’s loan clients. “One of my major roles is to educate our commercial loan clients on what we else we can do for them,” she says.
Adams, a 40 year banking veteran, often attends the loan closings to explain the Bank’s merchant services, escrow, money market and sweep accounts, ACH services, overdraft checking, remote deposit capture and direct deposit. “Since many of our clients are not located close to a Manasquan branch, they appreciate an explanation of our auxiliary services and our electronic banking suite.”
Because Manasquan’s focus is on the small to medium business, Adams notes many of her clients are entrepreneurial business owners. “They really appreciate the personal service and hands-on approach,” she says. “You’re not getting that with a large bank.”
She mentions a young architect who broke out on his own. “I had met him through a networking function,” she says. “He brought his business over from a larger institution. We provided him with a line of credit and set him up with our online banking platform. Now he’s starting a second business and we’re repeating the process all over again.”
Kathie, who spent the first two decades of her career with regional and national banks, is convinced community banks are far more rewarding to work for. “You don’t get the one-on-one support from a national bank that you do at Manasquan Bank,” she says. “I know I’m helping local businesses succeed. That helps all of us who live here.”
Kathie is a life-long resident of Spring Lake Heights and is deeply involved in civic activities. She is a member of two area chambers of commerce and is the treasurer of the Monmouth Ocean Development Council and the Spring Lake/Brielle Rotary. She also serves on the boards of the The Academy of Finance for Manasquan High School, Algonquin Arts Theater and the Spring Lake Brielle Rotary.